ALPHA STARTUPS:
GAME EDITION

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SEA's Definitive Games Pre-accelerator


Master the business aspect of game development and turn your project into Asia's next hit game!


* Open to All Developers in Southeast Asia

ABOUT THE PROGRAMME

Alpha Startups: Game Edition Is Brought To You By Media Prima Labs & 1337 Ventures, Malaysia's pioneer games accelerator.

Think your game idea or project is worth sharing with the world and has 'hit game' potential? Test it out and fine-tune your business game plan at Alpha Startups: Game Edition. Our games-oriented crash course is focused on helping potential gamers grasp these key essentials to producing Asia's next top game:



Intense Validation of Game Idea

Designing & Developing the Minimum Viable Game

Building a Solid Go-To Market Strategy

Monetizing Your Game Like a Boss

SUCCESSFUL GAMING ACCELERATION HISTORY


From RPG to Stealth, FPS, Adventure and Indie games, we've seen and accelerated them all. In a recent article by Tech In Asia on "12 Must-Play Games in Malaysia", three out of the twelve games mentioned were 1337 Venture graduates, including The Dreamcatcher, Agent RX and Tell No One. Other noteworthy successes include Chinese Zombie Wars and Bunny Escape, among others.

TURNING GAME DEVELOPERS INTO GREAT ENTREPRENEURS!

Our Mission Statement

At Alpha Startups: Game Edition, we understand that the best game developers may not necessarily be kick ass entrepreneurs from the start. Many game founders lack the necessary business and marketing skills to take their babies past MVP launch, find the right market fit, and make an impact. While there is growing demand in the region for more games, there lies a supply mismatch in terms of quality game talent, support and funding. Our goal is to bridge that gap and provide a launchpad for game founders to validate their idea, master their business game plan and market their products more effectively.

ALPHA STARTUPS: GAME EDITION BENEFITS

As a graduate of Alpha Startups: Game Edition, here's what you can expect to gain from our intensive 5-day crash course, and during the following months:

  • Teams spend time with renowned game industry mentors to refine their idea and build their MVP: E.g., game developers, publishers, designers and sound engineers
  • Startups learn how to build on two crucial gaming success factors: Fun and Retention
  • Game developers are taught the business side of things: including finding and growing the market, plus monetization strategies
  • Top 5 Teams will receive RM30,000 in funding to refine their product even further in preparation for Demo Day (1 month after completing their 5-day course)
  • The Top 2 Demo Day Pitches will further receive RM50,000 in funding, which will be used to help teams launch their Crowdfunding campaigns on Kickstarter or Indiegogo
  • Winning teams will receive ample Media Coverage to highlight their exciting journey and games
  • If the winning teams' Crowdfunding campaigns prove successful, game startups might receive further seed funding of RM50,000 to RM200,000

THE BIG OPPORTUNITY: CROWDFUNDING & MORE!


According to Kickstarter statistics (2014), Game projects raised up to RM89.1 million in funding, coming in third in terms of total amount raised after the Design (second) and Technology categories (first). The best pathway to game stardom? Pitch it to the public and let the crowd decide! Alpha Startups: Game Edition will not only prepare startups for their big crowdfunding launch, but also grant teams access to networking opportunities with investors, publishers, distributors, and super successful Indie and Game studios from around the Southeast Asia.

PROGRAMME STRUCTURE & SCHEDULE


Alpha Startups: Game Edition will be held in a highly conducive, collaborative and central learning hub in the heart of Kuala Lumpur. Your exciting journey ahead unfolds as follows:

5-Day Bootcamp – Crash Course for Game Entrepreneurs

29 May - 2 June 2017


  • Building The Fun and Retention Factors
  • Finding & Growing The Market / Acquisition
  • How to Monetize Your Game
  • Launching a Successful Crowdfunding Campaign: Tips & Tricks, and Case Studies
  • Developing The Minimum Viable Game

2-Day Weekend Game Jam – Bringing Together The Best of The Best

3-4 June 2017


  • Investors
  • Publishers / Distributors
  • Media Companies / IP Holders
  • Successful Indie and Games Studios in Malaysia and around the SEA region

Crowdfunding Launch – Over To The Crowd!

4 September 2017


  • Teams launch their campaigns on either Kickstarter or Indiegogo
  • Amount raised by team is matched (or more) by investment partner for possible equity or revenue share
  • Media partners follow teams' progress and keep backers updated with relevant news
  • Teams are assigned a creative partner to help with their Crowdfunding videos

THE ORGANISERS


We've accelerated some of Asia's top games. Find out how you can propel yours!